Casoná the new Latin flare brand Beyond merely creating clothing, CASONÁ is your home
Casoná embodies an evolving concept and a creative community, as signified by their name—a place where craftsmanship, tradition, roots, design, and culture converge. Introducing their first collection, "AQUÍ YO TE ESPERARÉ" (Here, I Will Wait for You)—a name that captures the very essence of what this brand represents. In Spanish, this phrase symbolizes a place to which you can always return, where clothes find their home for life.
As we craft each piece, we invite you to see where and how your garments are made, in family-owned factories in Portugal and Italy. These places have become not just production sites but homes that embody a story of integrity and care from the first thread to the last stitch. We are dedicated to building a real community, fostering genuine relationships between our customers and our family of artisans. Just as every wardrobe is personal to its owner and reflects their individuality and style, this collection is composed of garments designed to become a unique statement of your own. Each collection tells its own story, crafted from leftover materials from major European luxury houses, ensuring every garment is one-of-a-kind. Once these select pieces find a home, they will never be replicated.
What stories will each piece write in the chapters to come? "AQUÍ YO TE ESPERARÉ" invites you to embrace the notion of owning something truly unique, a treasure within your personal story—a place where fashion becomes part of your legacy.
Carmelá, serving as Creative Director, along with her partner Inés, who acts as Art Director, have established themselves as prominent figures through their successful design leadership at the renowned brand Attire THE STUDIO. Now, they have merged their talent and experience to launch an innovative project in the fashion world, proudly celebrating the vibrant mix of cultures from Latin America and Spain. This project stands out as a confluence of culture, creativity, craftsmanship, sustainability, and Hispanic legacy, highlighting the cohesion and energy of the collective. The brand distinguishes itself by genuinely exalting diversity, a tribute to the inherent beauty and resilience of the human spirit, and by crafting garments with sustainable roots.
The essence of the brand lies in the fusion of sophisticated masculine silhouettes with elements evocative of traditional colonial-era costumes. Its central focus is on constructing a wardrobe of timeless, sustainable pieces of outstanding quality, each with its own unique language and unmistakable style.
To achieve this vision, the designers, steadfast in their commitment to the sustainability evolution in the fashion industry, have partnered with renowned European manufacturers associated with elite brands like Jacquemus, Isabel Marant, Celine, Loewe, and Kathie. Together, they are shaping exclusive, limited edition pieces, breathing new life into selected fabrics and materials from the finest European textiles. It's important to note that our creations are realized by utilizing unique fabrics from the surplus production of major luxury houses in Europe. These materials, rather than being discarded, are skillfully used by the designers to prevent waste, giving them a second life in the industry, in full harmony with our commitment to sustainability and creativity.
Carmela and Inés share a deeply rooted belief: fashion transcends mere personal expression; it is also a powerful tool for generating positive social impact through each garment they conceptualize. Both have dedicated tireless efforts to create garments that enhance the best in each individual, from the talented women involved in the production process to future customers. Each piece bears the hallmark of their mission, vision, and values as Hispanic women. By merging Inés's style, characterized by modernism and minimalism, with Carmela's cutting-edge, urban essence, they seek to establish a brand that captures the uniqueness of each individual, paying homage to the cultural diversity that shapes our world.
In such a competitive industry where individuality stands out, we aim to enhance the strength of the collective. Beyond being a brand, the designers also aspire for this space to be a meeting point for creatives with whom they collaborate regularly. It is a community, a creative haven, a place where an atmosphere conducive to collaboration, creation, and belonging has been fostered.
